Looking to the future of PR by mixing the old and the new

I had a good feeling about FieldHouse from the get-go. Faced with pitching my interview presentation to all the directors was nerve-wracking for sure, but what made all the difference was how the team instantly made me feel at ease: asking questions, cracking jokes and just generally making me feel welcome. So when I was offered the job, I was ecstatic. Kicking off 2020 at FieldHouse sounded like a great way to start the year.

Around work, I am currently studying my Masters in Computing & IT, so being able to upskill and learn more digital skills is important to me. From day one, I was put onto a new integrated account, where I got to work alongside Paulina, the digital manager – win-win in my books. As we live in a digital world, I think we need to rise up and meet those specific needs of our clients – and the first step to that is a move away from a firmly traditional PR approach, to one that is more integrated.

Before FieldHouse I was Octopus Group, where I worked my way up the ranks, learning the ropes of PR while also working on some award-winning fintech clients (look up Tudder – I promise it’s a treat). My career started as a financial journalist in Cape Town, writing about everything from banking stories and budget speeches to regulations and general money matters for print and online. I have had a mix of experience when it comes to communicating stories and my role at FieldHouse is the logical next step in that journey.

I am originally from South Africa, but left those golden shores almost five years ago. My goal was always to move to London, but I took a bit of a long route to get here, having spent a year and a half in Hong Kong before landing at Heathrow on a cold January morning in 2017.

I am excited for the year ahead and to see how the comms mix changes with the advent of new technology and new ways of communicating. And I am beyond thrilled to be doing that at FieldHouse Associates.