One of Silicon Valley’s largest and best-known cyber security companies approached us to run an ongoing UK media relations programme that would maintain its industry-leading profile.

Impact
In-house communications team consistently hit global share-of-voice targets
Technically-minded spokespeople became accessible, comfortable, frequent media commentators
Built long-lasting relationships with Tier 1 UK media outlets
How We
did it

This was a victory of good old-fashioned media relations done really well. Our team worked with the client to develop a process for the smooth execution of rapid response, using deep understanding of industry issues to create compelling commentary within minutes of a story breaking that would make the client part of the conversation.

This turned the client into a highly-valued source for journalists working quickly to cover those developing stories, providing them with additional colour for their articles.

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